Blue Man Group

Rock • Laugh • Party - Advertising Campaign

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The Blue Man Group marketing campaign uses what makes the show unique — the Blue Men – to inform the consumer about the show. The original experience created between the character and the audience is unlike any other so why not embrace it. The show may be hard to describe but it's easy to love!

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With this campaign, we take the consumer out of the theater and put the Blue Men front and center. The characters and their various poses and props tell us about the themes you will experience in the show. They make the character and show relatable. At Blue Man Group you’ll rock, you’ll laugh, and you’ll party. In the campaign, each Blue Man represents a different theme from the show and together they give you a feel for the experience. They are 3 working as 1.

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The campaign is designed to adapt to fit specific needs. We have the opportunity to use props and accessories to represent a variety of themes and initiatives. There are interchangeable personalities and objects that we can play with to highlight the many personality traits of the Blue Men and the consumer’s experience.