Cirque du Soleil @ Life is Beautiful

Brand Collaboration

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Cirque du Soleil’s official partnership with Life is Beautiful (LIB) began in 2013, with a performance collaboration with Mystére by Cirque du Soleil and alternative rock band Imagine Dragons. The performance was a huge success, thus providing a strong foundation for all future collaborations to come.

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Five years later, this foundation resulted in a partnership that leveraged the reach of the LIB and the power of Cirque’s Image. The 2018 live music festival culminated in multiple collaborations between Cirque du Soleil, various festival artists, and live activation. To fully leverage the strength of this partnership, we create a micro-brand that represented both entities. The visually eye-catching elements provide bright tones with bold messaging that appealed to the younger festival-going demographic.

 

Social Media Stats

• Twitter Potential Reach 17.8M Up 85.7K% From Previous Period) 

• Instagram Potential Reach 4.6M (27,500 People Engaged During Campaign) 

• Facebook Potential Reach 1.5M 

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For more about this fantastic partnership, download the recap HERE.