Hemp Momma

UX/UI & Branding

 

The brand story is told from the perspective of ethical, adventurous, and confident women. This positioning ultimately highlights a life worth living, a life full of Love and Excitement. As the audience is exposed to the brand, they are engaged by a series of empowering and sustainable messages, along with fashionable lifestyle images that highlight both Hemp Momma’s fashion and values.

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The Hemp Momma site is created with mobile-first functionality that allows users to navigate collections, fabrics, and colors easily. In addition, the website is set up in a scrapbook format to emphasize the brand story further. It's not the story of one woman or a group of friends but rather a narrative of the women who rule and care for our world. The scape book approach allows the Hemp Momma brand to highlight its environmentally focused styles and communicate to its audience with attitude and conviction.  

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