HempWorx

Web Design & Rebrand

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HempWorx, the flagship brand for My Daily Choice, is one of the leading brands in the CBD space. It is known for its industry setting standards and its approach to a holistic and natural lifestyle. This project's development brought a unique set of challenges, as our company required both a new website and rebrand. 

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The site's user experience required equal parts education and e-commerce consideration due to the lack of knowledge about what CBD is and how it works. We educated the audience with a series of short, easy-to-understand excerpts about items such as CBD 101, Ingredient Philosophy, The HempWorx Difference, and several other essential components to the consumer journey. 

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The brand's identity evolved into a more human approach to wellness. Breaking away from its traditional origins in the supplement space, the HempWorx brand adopted more natural textures and images. This combined hand-lettering and painterly iconography softened the brand, making it more approachable to current and new audiences.

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