Mystère by Cirque du Soleil

The Essence of Time - Advertising Campaign

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The overarching storyline in Mystère is all about the creation of existence itself. The show follows a timeline that depicts the birth of the universe, the creation of man, society's progression, and the promise of the future. Using this theme, we developed a celestial, dramatic, and colorful identity for the show's refresh.

The background of all key visuals is a wheel, a consistent element that ties all of the different executions together. It symbolizes the seamless continuation of time and the universe and the never-ending cycle of life and death.